Digitally Transform Your Business Using Simple Steps
Posted on 2020-11-24 04:51:46, by Seawind
Consumers want valuable solutions to their problems fast. With the help of technology, digital transformation enables businesses to improve customer experience and get customers what they want conveniently. It’s always made sense, but the adoption of digital transformation has still been slow.
Amid the COVID-19 crisis, the need for digital transformation has never been this urgent. Businesses that fail to transform will likely be left behind and risk losing their place in the market.
To reach out to customers when social-distancing is still in place, some entrepreneurs and companies have changed the way they engage with consumers by embracing digital transformation.
How businesses are embracing digital transformation
Innovation is happening at unprecedented rates. While restaurants partner with tech companies to increase their mobile ordering capabilities, gyms and fitness companies make use of the media to reach out to their customers with their physical locations closed.
Consider these concepts that can help you embrace digital transformation successfully !!!!
1. Scale-up creating innovative digital experiences
Consumers now expect shops and businesses to produce a lot more digital content that is personalized, fast and cheap (or even free). Therefore, entrepreneurs need to adapt to this trend and scale-up digital design, collaboration and content production rapidly to keep their customers engaged.
While seemingly obvious and easy to execute on the surface, understanding where you stand in the customer’s eyes requires you to have well-defined processes that start at the supply chain management level and end with the delivery driver. If these processes are well-honed, your customers will come back, purchase more of your product, and tell others about your brand.
2. Switch your mindset from being product-focused to being customer-focused
When it comes to embracing digital transformation, customer experience is very important. Instead of focusing on the features of your products, put more emphasis on catering to the wants and needs of your target customers.
If you understand clearly the problems of your customers and offer them a customized experience that can solve their problems, they will become your loyal customers. Take the restaurant examples, instead of promoting their food and menus harder, they make the change to offer delivery service to customers who have to always stay at home by partnering with tech companies.
3. Craft the customer journey without having to depend on technical teams
I know what you’re wondering, is it really possible to craft a customized customer journey without having a technical team?
The answer is yes. There are plenty of new technologies that entrepreneurs can leverage to do so. Seawind Solution provide transforming web products that can help to convert your business digitally.
4. Enable remote workforces and automation
With the help of technology, employees no longer need to work in a specific place all the time; some jobs can even be taken over by robots. For example in retail, in-store robots are used to handle transactional tasks like checking inventory in store aisles and fulfilling remote order.
To enable remote workforces, consider using project management tools and you can always stay connected with your team with virtual conference platforms.
5. Now is the time for digital transformation
COVID-19 is basically a wake-up call for entrepreneurs to embrace digital transformation. It may not be easy to change the way you’ve been running your business for so long, but know that the beginning is always the hardest. With all the tools and examples listed in this article, hopefully, you can adapt to the transformation successfully and keep your business striving!